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How a Company Was Born

I worked in marketing for a big firm for a long time. I designed flyers and mailings, posters, and marketing materials. I liked my job and I liked the people that I worked with. I never thought I would own my own company. That was never really a dream of mine. I don’t think I ever really thought too hard about whether or not I wanted to be a big boss type person. I just wanted to have a job that I liked, making enough money to buy a few nice things and go on a decent vacation every year.

And that was my job, for the most part, until it stopped feeling worth it. I even remember the exact day – I was at work near the copy machine and I happened to see a huge amount of one of my mailings sitting there, still with the plastic binding around them. I asked my boss what was up, and she told me that they had gotten held up at the printers and by the time we got them, the event was over. Of course the printer was going to comp us for the screwup, but my marketing campaign had been ruined. Nobody told me because I wasn’t the one who dealt with the printer, that was someone else’s job. I was one step removed from the people and products we were promoting, and I didn’t do the actual selling – I just read the numbers off of sales reports so that I could see how successful campaigns were. I felt let down and I felt like my work was meaningless. It was a feeling I could not shake, so I decided I needed a change.

I had a pretty good nest egg set up by then because the truth is that I am good at what I do. I don’t want a bigger house and I have enough set aside for retirement, so I decided to form my own company. I wanted to provide something that was faster and more versatile than traditional marketing. And personally, I needed something that worked with newer technology and reached a younger, more savvy audience – I wanted to feel more relevant and have more information regarding feedback on campaigns. Email Attraction was born out of my condo, just me and a computer and some really good connections. Now I have fifteen employees, including a sales force, data analyzers, and an IT team, working for me. I’ve had to rent bigger office space twice as we’ve grown. That might not sound like a big deal to you, but it is to me. I handpicked my team and I love every one of them. They are great at what they do and make coming in to work even better.

Being the boss is better than I thought it would be. I like making the decisions, although I do ask for and consider opinions of my staff. I hired them for a reason, after all. We try to stay one step ahead of our competitors while anticipating our clients’ needs. So far it has all been worth it!